My Digital Marketing Portfolio
SEO • Google Ads • Meta Ads • Content Marketing • WordPress • Local SEO
Explore my real-world digital marketing projects, including SEO optimization, website development, keyword research, content marketing, and paid advertising campaigns that helped businesses improve their online visibility.
Project 1 : Keyword Research
Objective : Identify high – intent keywords for Local SEO targeting and improve search visibility through structured keyword analysis
What I did
✔ Collected seed keywords
✔ Used Google keyword planner
✔ Analysed search volume
✔ Categorised primary & secondary keywords
TOOLS USED
✔ Google Keyword Planner
✔ Excel
Project 2 : SEO – Optimized Web Page Content Creation
Objective : Create SEO – optimized webpage content with proper keyword placement, content structure, and readability to improve search visibility and user engagement
What I Did
✔ Conducted keyword research to identify high-volume and relevant search terms
✔ Structured content with proper H1 and H2 hierarchy
✔ Integrated primary and secondary keywords naturally
✔ Optimized Keyword placement within the first 100 words
✔ Created service – focused sections for better clarity
✔ Improved content readability and user engagement
✔ Aligned content with search intent (commercial + Informational )
TOOLS I USED
✔ Google Keyword Planner
✔ Google Search Console
✔ WordPress Editor
✔ Google Docs
Project 3 : On Page Implementation
Objective : To Optimize website based on Keyword Research and improve search visibility
What I Did
✔ Added Primary Keywords in title
✔ Optimized meta description
✔ Structured H1,H2 headings
✔ Added internal links
✔ Improved Keyword Placement
✔ Optimized images with alt text
TOOLS I USED
✔ Google search console
✔ Google Analytics
✔ WordPress
✔ Rank Math / Yoast SEO
Project 4 : Off-Page SEO Backlinks
Objective : This Project on Off – Page SEO Techniques with special emphasis on backlink building, which helps improve website authority, trust and search engine rankings. Backlinks are links from other websites pointing to our website, and they act as a strong ranking for search engines
What I did
✔ Identify relevant websites and platforms for backlink opportunities
✔ Improved website authority and Off – Page SEO strength through consistent link-building activities
TOOLS I USED
✔ Excel
✔ Google Search Console
✔ Ahrefs Free Backlink Checker
Project 5 : SEO Audit
What i did
✔ Analysed sitemap & robots.txt
✔ Checked indexing issues
✔ Checked meta tags
✔ Basic Technical SEO review
✔ Identified on-page errors
TOOLS I USED
✔ SEOptimer
✔ Google search console
✔ WordPress
Project 6 : URL Inspection & Index Verification – Google Search Console
What i did
✔ Verified indexing status using Google search console
✔ Confirmed optimized page is successfully Indexed
✔ Ensured no crawl errors detected
Project 7 : Google Analytics & GTM Integration
Objective : To implement website tracking for visitor analysis and performance monitoring
What I Did
✔ Created Google Analytics property
✔ Generated GA4 Measurement ID
✔ Configured Google Tag Manager container
✔ Installed GTM tracking code on website
✔ Connected GA4 via GTM
✔ Verified real – time traffic tracking
✔ Tested tag firing using preview mode
TOOLS I USED
✔ Google Analytics
✔ Google Tag Manager
✔ WordPress
Project 8 : LOCAL SEO
Objective : This Project focuses on Google Map creation and optimization using Google Business Profile to improve local online visibility and help businesses appear on Google Search and Google Maps
What i Did
✔ Created and set up a Google Business Profile for the Business
✔ Added accurate business details such as name, address, contact number, and category
✔ Verified the Business listing through Google Verification process
TOOLS I USED
✔ Google Business Profile
Project 9 : Google Ads
Objective : Created search as campaigns, researched keywords, structured ad groups, optimized ad copy, monitored campaign performance and analysed basic traffic insights
What I Did
✔ Created search ad campaigns
✔ Researched keywords
✔ Structured ad groups
✔ Optimized ad copy
✔ Monitored campaign performance
✔ Analysed basic traffic insights
TOOLS I USED
✔ Google search console
✔ Google Ads
✔ Google Keyword planner
✔ Google Analytics
Project 10 : Social Media Marketing & Optimization
What i Did
✔ Created Instagram and Facebook business profiles
✔ Optimized bio and profile structure (SMO)
✔ Planned ad creatives for a Meta Ads lead generation campaign (SMM)
✔ Planned awareness campaigns to increase top-of-funnel reach and brand visibility.
TOOLS I USED
✔ Canva
✔ Meta business suite
✔ Ad Manager
